Roma (Gypsy) music Free Essay Example, 1750 words

Only, surrounding host cultures are useful during ceremonies like baptism and funerals whereby Romans required formal religious institution. Elders are regarded as spiritual leaders only with no Priests and churches for the Pentecostal Romanian, the minority. Despite separating from India for over 1,000 years, they still practice Shaktism, which is the worship of God through a female consort. Moreover, Romans worship the Christian God, and pray to him through the Virgin Mary. Cultural heritage The Romans has a strong cultural heritage, which is expressed mostly through music and dance. Roma music has its roots in India with traces of all music cultures whereby Roma music revealed their migration. The music is renowned from certain countries. Firstly and foremost is the Flamenco of the Spanish Roma, who is called Flamenco shows influence from Roma, Moorish, and Spanish. Hungarian Roma music is best played on violins and cimbaloms. They can be heard in the majority of Hungarian restaurants as well as United States and Canada. Also, Russia Roma music has become famous. Led by Czars, Roma choirs performed for the royal family while other musicians played for army officers and businessmen at restaurants (McDonell, pg. We will write a custom essay sample on Roma (Gypsy) music or any topic specifically for you Only $17.96 $11.86/pageorder now 56). Musical Instruments Roma music comprised a number of instruments, with its beauty founded on harmonies that the cimbalom and the bass added the score. Both Violin and Cimbalom played a primary role in Gypsy style as well as the same time orchestral leader and soloist. Tempo should vary with subtle movement of the bow as well as his body. A Cimbalom player, who supports, beats the rhythm with his small hammer and shapes harmonies. The instruments together shape the music. Violin develops the melody and shapes the phrases by introducing tiny pauses. The cimbalom sets the rhythm by indicating the acceleration and deceleration which affects the volume. Piano is applicable in large Gypsy style orchestras in Asia. The piano added enhance rhythm and harmony. Clarinets are found in Hungarian melodies orchestras. It comprises a unique role by adorning the melody with ornaments. Pantlute is famous in Romanian orchestras. It replaces violin in other combinations (Hancock, pg. 13). Accordion is mainly used by Roma nian and Russian orchestras. It reinforces the rhythm and strengthens the after beat. Some notable Gypsy musicians included; Django Reinhart, Georges Bizet who was popular Spanish Gypsy and Bela Bartok, a great collector of folk tunes and familiar with playing of Gyspy musicians throughout Hungary.

Is the Death Penalty Applied Fairly - 1215 Words

Running head: The Death Penalty Is the death penalty just and applied fairly? Michael Wirth PHI103: Informal Logic Instructor Philip Bence 2 December, 2012 The Death Penalty Capital punishment has been used around the world for many thousands of years as a way of enforcing justice when someone has done wrong by what standards that the cultures have. Over the past few centuries capital punishment has started to be questioned by many people in Europe and in the United States. Many people who support the death penalty cite reasons such as deterrence and not wanting to spend money a person who will never be a productive member of society again. Many who are in opposition to the death penalty say that the death penalty is†¦show more content†¦There actually has been some statistical numbers which do in fact support this. In 1973, after the Supreme Court had declared Capital Punishment unconstitutional the number of homicides began to increase to numbers not seen since 1933 (Zimmerman, 2009). Homicide rates peaked in 1974, 1980, and 1990-92 (Zimmerman, 2009). The Supreme Court did legalize capital punishment in 1978 but some believe that it took time for people to realize what their crimes could do to them (William, 2000). In 1999, homicide rates finally fell to those not seen since the 1960’s. As much as these numbers help support the deterrent theory, this author considers them a weak argument that does not tell the whole story. Many believe that most people do not always think about the punishment prior to actually committing their crimes. These are called crimes of passion and they happen when people do not think about the consequences of their actions. There is also sociological data that shows crimes in relation to population age and unwanted pregnancies (Zimmerman, 2009). What has been learned is that we do not fully know how effective of a deterrence the death penalty has on society. Nobody wants to see innocent people get the death penalty but to get rid of death penalty all together is also not right because the death penalty is the only way for ultimate justice to be administered for victims provided that it is fairly administered. Now that opposing views have been shown one thing is clear,Show MoreRelatedIs the Death Penalty Applied Fairly?1852 Words   |  7 Pagesï » ¿Is Death Penalty Applied Fairly The death penalty has been a controversy in the United States justice system since its commencement (Bakken Morris, 2010). Although extremely controversial, it has stood the test of time as the definitive penalty. Numerous countries are at present bring an end their death penalty law. Contrary to that, the United States has thirty eight out of its fifty states with death penalty still operational. It seems the United States needs the death penalty more thanRead MoreIs the Death Penalty Just and Fairly Applied1039 Words   |  5 PagesIS THE DEATH PENALTY JUST AND APLIED FAIRLY? BY a234h eireie34 Informal Logic: PHI103 Tanya Martin AUGUST 9th 2012 Introduction- Thesis Statement Capital punishment has been used worldwide for at least the last two thousand years and it was not until this century that its use has come under considerable scrutiny here in the U.S. There have been some highly publicized trails that have brought Capital punishment out of the shadows and into the spot light, most notably were the NurembergRead MoreArgumentative Essay On The Death Penalty1112 Words   |  5 PagesDeath Penalty First and foremost, the death penalty is defined as the punishment of execution, administered to someone who has committed a terrible crime (Capital Punishment 1). This is also known as capital punishment, which is known for disregarding the human rights. Although many countries continue to enforce the death penalty, some countries think it should not be practiced. According to the United States, the death penalty continues to be a charged and controversial political and legal issue(CapitalRead More Cost of the Death Penalty Essay1190 Words   |  5 Pages Costs and Consequences of the Death Penalty, written by Mark Costanzo, neatly lists reasons for opposition, and abolishment of, the death penalty. Costanzo provides a review of the history of the death penalty, a review of how the death penalty process is working today, questions on whether or not if the death penalty is inhumane and cheaper than life imprisonment. He also questions if the death penalty is fairly applied and the impact, if any, that it has on deterrence. He closely examines theRead MoreThe Death Penalty Should Not Be Applied975 Words   |  4 PagesCourt ruled that the death penalty was unconstitutional, removing over 600 prisoners from death row. The justices described the application of the death penalty as arbitrarily, random, and discriminatory. Justice Potter Stewart remarked that the death penalty like being â€Å"struck by lightning† and that â€Å"if society s ultimate punishment cannot be applied fairly, it should not be applied at all†  ¹. Of the 22,000 homicides committed every year, less than 100 people are sentenced to death, and politics, theRead MoreCapital Punishment Essay666 Words   |  3 PagesDoes this man deserve to die? Capital punishment, if applied in this hypothetical situation, would serve its purpose in getting retribution for this crime. Capital punishment is a controversial subject but is an effective punishment for serious crimes such as this. Right now, only one percent of murderers who have committed serious crimes such as this are on death row. â€Å"Every nation with industrial democracies has abolished the death penalty, excluding Japan and the United States,† (Honeyman andRead MoreThe Criminal Justice System Within Criminal Offenders1361 Words   |  6 PagesIf the defendant wishes, he or she can then appeal the guilty verdict and sentencing, thus beginning the trial process again. Police officers, detectives, prosecutors, and defense attorneys make great efforts to ensure justice is served swiftly and fairly, thus creating a strong and effective criminal justice system. Jodi Arias was arrested in July 2008 for the brutal murder of her boyfriend, Travis Alexander. Travis was stabbed twenty-seven times; his throat was cut, and he was shot in the head inRead MoreThe Constitutionality Of Capital Punishment1625 Words   |  7 Pagescapital punishment cases require a separate penalty trial to be made, at which time the jury reviews if there is the need for capital punishment. In 1982, the first lethal injection execution was performed in Texas. Some other common methods of execution used are electrocution, a firing squad, and lethal gas. In recent years, the US Supreme Court has made it more difficult for death row prisoners to file appeals. Nearly 75 percent of Americans support the death sentence as an acceptable form of punishmentRead MoreCapital Punishment : The Death Penalty932 Words   |  4 PagesCapital punishment is unjust because of the eighth amendment which wherein is written, â€Å"[no] cruel and unusual punishments [is to be] inflicted.â € , the possibility of being innocent, and the prejudice against minorities (U.S. Constitution.). The death penalty is cruel due to the process of execution. Cruel is defined as causing pain or suffering (The Definition). â€Å"Cruel†¦ punishments† are against the constitution (U.S. Constitution.). The most common ways of execution are lethal injection and electrocutionRead MoreSupport of the Death Penalty Essay689 Words   |  3 PagesI do support the death penalty and I do not consider it cruel or unusual treatment. The Constitution itself indicates that the death penalty can be used. Amendment V of the Constitution states that â€Å"†¦no person shall be deprived of life, liberty, or property, without due process of law†¦.† (U.S. Const., amend V). In other words, once a person has gone through the due process of law, his life can be taken if he is found guilty. There is a common misconception that murderers do not think about the

Ann Taylors A Wardrobe Source From Busy Socially Upscale...

Founded in 1954, Ann Taylor was designed as a â€Å"wardrobe source from busy socially upscale women† (Assenza, Eisner, Kuperman, 2009, pg. 2-4). By 1994 the Ann Taylor Company ventured into the New York stock exchange launching into the â€Å"mail catalog business, fragrance line and free standing shoe stores positioned to supplement the Ann Taylor Store† (Assenza et al., 2009, pg. 2-4). By 1995 the company decided to end the mail order attempt and launch a new branch called the Ann Taylor LOFT that focused on lower priced apparel. The LOFT stores focused on a different market and were located in discount outlet malls and were eventually moved to the Ann Taylor Factory. This Ann Taylor Factory approached was a strategy offered â€Å"customers direct†¦show more content†¦2-5). With the stakes high the company continued to flourish until 2008 Krill â€Å"announced a restructuring plan† (Assenza et al., 2009, pg. 2-5) due to the economic crises. Krillâ⠂¬â„¢s strategy was to differentiate the Ann Taylor Company and continue to dominate the market for long term success. Krill’s approach and strategy focused on three key areas; â€Å"the evolution of our brands and channels, the reduction of our overall cost structure and the continued pursuit of growth† (Assenza et al., 2009, pg. 2-5). The company continued to put fourth resources and efforts to improve the company’s information systems. The store levels focused on inventory of the stores and the percentage of turn over recognizing the customer’s wants and needs. The company also focused on â€Å"improving supply chain speed, flexibility and efficiency† (Assenza et al., 2009, pg. 2-16). The focuses of these strategies were to see â€Å"fewer markdowns and higher margins† (Assenza et al., 2009, pg. 216) that would result in increased floor merchandise to increase revenue sales. The company also â€Å"initiated a real estate reinvestment pro gram focused on enhancing the look and feel of 43 stores in 2005, in a more toward the â€Å"store of the future† (Assenza et al., 2009, pg. 2-16). With this brought internal financial concerns of weather these attempts would increase or decrease revenue and would be able to sustain the

Essay on The Economics of Marijuana Legalization - 2508 Words

After so many years, America still finds itself fighting a well-known and highly demonized enemy. The enemy is not terrorism. Its an enemy that many Americans have dealt with face to face. This enemy is illegal drugs, marijuana in particular. Marijuana is the most widely used and criminalized drug in the United States. This highly sought after resource yields a black market price tag that creates a street economy all its own. This is Marijuana by itself, it and all the other illegal drugs together combine to form the third largest economy in the world. This is because the demand for illegal drugs is so high. There can be benefits to a legalized drug trade that is certain. The following paper will defend that some uses of†¦show more content†¦Public use would be prohibited except for designated establishments and all other authorized public events and places. The operation of any motorized vehicle while under the influence of marijuana would also be prohibited by law. Violat ions of this law would result in punishments similar to those of current laws governing the operation of motorized vehicles while under the influence. Now obviously there would be many other intricate laws governing the legalization of marijuana. The possible laws mentioned above are general stipulations that would likely head categories of any future laws concerning legalities of marijuana. However, they do present a solid basis for future consideration. There are many ways that marijuana would benefit the economy if legalized. An economy benefits when there is a healthy flow of monies within. This means internal spending by citizens on items of their choice. Citizen spending is what keeps the economy going. The use of citizen?s tax money would also be greatly affected. Tax money would be allocated more properly and used in more strategic ways. The taxation of items such as legalized marijuana brings a flow of money into the economy that would otherwise not be there. This increase of government funds would allocate more money to federal programs that are in financial need. Federal programs include public education, health education, treatment programs, etc. When the public?s way ofShow MoreRelatedThe Economic Impact Of Marijuana Legalization Essay2046 Words   |  9 PagesRevenue – Office of Research and Analysis. The Economic Impact of Marijuana Legalization in Colorado. Marijuana Policy Group. Table 1, shown above, displays excise and sales tax revenues in Colorado during 2014, 2015 and estimated values for 2020, with regards to the different sources of taxation. The projected values for 2020 where estimated by the Marijuana Policy Group, the policy and economic consulting firm responsible for key roles in many Marijuana related national policies across the UnitedRead MoreEconomic Benefits of the Legalization of Marijuana Essay1306 Words   |  6 PagesThe Economic Benefits of the Legalization of Marijuana Crimes related to marijuana have gotten out of control in our society. With more than 750,000(MPP.org) people arrested annually on charges related to marijuana its clear that a change needs to occur. A clear choice would be to crack down on the sale and manufacture of marijuana, but the smarter choice would be to legalize it. There are many economic benefits to the legalization of marijuana. The economic benefits that producersRead MoreThe Social Benefits of Legalization of Marijuana1459 Words   |  6 Pagesgive the definition of Marijuana that is important for my research. â€Å"Marijuana is a mixture of leaves, stems and flowering tops of the hemp plant.†(Marijuana, 317). Today in most countries soft narcotics and especially narcotics like marijuana are illegal. Marijuana is a misunderstood drug that is thought of as dangerous but it isn’t. Because of people’s ignorance and gullibility marijuana has become illegal for all the wrong reasons and should be re-examined for legalization. Society today cannotRead MoreShould Marijuana Be Legalized? Essay1372 Words   |  6 PagesLegalization of Weed Growing up, everyone is told that, â€Å"Drugs are bad for you,† time and time again. Now as a kid you don’t really understand the reasoning behind it, but you listen to your authority figure regardless. I remember being told this my entire life and even to this very day. But as I got older I realized that people would still use drugs even though it’s illegal. I could never understand why someone would go against the law and jeopardize their life just to use drugs? The drug thatRead MoreShould Marijuana Be Legalized?1601 Words   |  7 Pagesuse of Marijuana is considered illegal in most of the states of the United States. Washington, Oregon, Colorado and Alaska legalized the use of Marijuana for medical and recreational purposes. Montana, Nevada, California, Arizona, New Mexico, Minnesota, Michigan, Illinois, New York, Vermont, Massachusetts, Connecticut, New Hampshire, Maine, Rhode Island, Delaware, New Jersey and Hawaii have legalized Marijuana for medic al purposes only, the rest of the states have no laws legalizing marijuana (Governing)Read MoreEssay about Should We Legalize Marijuana in Canada?1081 Words   |  5 PagesTo Legalize or to Not Legalize: The Debate Behind Marijuana in Canada The legalization of marijuana is an issue that consistently discussed and debated, not only in North America, but throughout the entire world. Despite being illegal in every country, marijuana remains the most widely used illicit drug in the world. The popularity of this drug is the cause for the continuous legalization debate, resulting in various legislations pertaining to the consumption of the substance. Every country hasRead MoreIt Is Time to Legalize Marijana1700 Words   |  7 Pagestalking about is marijuana, and surprisingly it is all around us. Marijuana is even referred to in today’s media Mainstream media sources that people enjoy, like music, movies, and TV shows, do not even bother to leave the drug out of their system. Now being a young adult and having my own personal experience with the drug and knowing its effects on others, I wonder why it’s not legal. Why is it that this drug has become illegal all over the world? The debate to legalize marijua na in the UnitedRead MoreLegalizing The Legalization Of Marijuana1012 Words   |  5 Pagesdiscourage is a way to fix the problem. Evident by Colorado and Washington, â€Å"the legalization of marijuana can stop most of these possession arrests† (Levine). After the first opening of the first retail marijuana stores on January 1, 2014, Colorado had decreased crime rates, decreased traffic fatalities and increase in economic output (DPA). Since 2010, the marijuana possession arrest have went down 84% since its legalization. The tactic of legalizing, controlling, and discouraging has been proposed byRead MoreMarijuana Legalization1424 Words   |  6 PagesLegalization of Marijuana Marijuana is the most common drug in America and all over the world. It is legalized in some countries, but most countries prohibit its use. It has proven medical abilities and was used for this purpose for a while before being federally criminalized. The United States has been debating on the legalization of marijuana with some states supporting the move and others against it. (10 Facts About Marijuana) Despite all these debates, the legalization of marijuana is theRead MoreLegalization Of Marijuana Should Be Legal930 Words   |  4 PagesSince the 1970’s, marijuana has increasingly taken the forefront as the next â€Å"socially harmless† drug of choice, akin to the likes of alcohol and tobacco. Many state legislatures have begun a decriminalization process, and in some cases, full legalization and regulation. Though the scope of the following research is not to discuss the differences in legislation, the broad spectrum between completely illegal and legal use of mar ijuana should be noted. Regulation varies greatly from incredibly restricted

Dickens description Essay Example For Students

Dickens description Essay Now the techniques used in Dickens Great Expectations have been analysed, those of Chapter 47 of Oliver Twist, Fatal Consequences shall be investigated, and any similarities or variations in the methods used will be observed. The opening paragraph sets the scene for the majority of the chapter, and Dickens uses phrases such as dead of night and even sound appears to slumber to establish a sinister atmosphere, which creates a sense of tension in the idea that the setting is isolated and mysterious. The readers interest is sustained for they become intrigued to know what will happen next, and at the same time suspicious based around the enigmatic surroundings. The language choice of the first paragraph suggests that as well as a tense atmosphere, it is a time when evil might be dwelling, right as Fagin is introduced to the scene. The setting is nearly two-hours before day-break, adding a sense of darkness to the scene, which may also give the impression that Fagin possesses a certain evil attribute in suggesting that because he is up at such an hour, he is himself a creature of the night. This implication is contributed to by Dickens description of him, in which he is made to sound like a beast, described with adjectives such as distorted and hideous, which give the reader an intended twisted image of what he looks like. Dickens uses a simile in describing him and says like some hideous phantom, moist from the grave, which again creates an unpleasant imagery in the readers mind, and in comparing him to a phantom again gives the impression that he is inhuman and evil. By giving such a vivid description of Fagin, the author is in way combining him with the setting and in doing so, adding to the uncanny atmosphere through this daunting character. When Sikes is introduced to the scene, he is carrying a bundle which he then gives to Fagin, though the author doesnt give any intimation on what it is. Fagin then locks it up immediately, again creating suspicion in the readers mind as to what it is he feels such a need to hide, as well as a sense of tension in his insecurity that he feels the need to put it away instantaneously, perhaps showing his fear of being caught. However, this tension is then enhanced when focus is directed at the characters themselves. In his description of Fagins actions as he put away the bundle, Dickens conveys a great deal of a more obvious tension between the two, for as Fagin did so he did not take his eyes off the robber, already suggesting an uneasiness between them. This is then emphasized as Dickens stresses the point and goes on to say for an instant, which in turn is also lengthening the sentence. The moment itself is also prolonged, for the author gives a detailed description of Fagins movements, such as his lips quivering so violently. By doing this, Dickens has not only lengthened the sentence itself, already creating a build-up of tension in the delay, but is also allowing the reader to picture more clearly the scene he is creating, and in doing so building up tension in the atmosphere itself. It soon becomes obvious to the reader that the two have a natural contrast in character, for compared to Fagins clever use of language, Sikes is rather dense. Dickens deliberately misspells words Sikes says, such as wot, allowing the reader to immediately recognise his lack of intelligence. The signals delivered by his actions are intended yet also somewhat obvious, for example when he visibly passes his pistol to a more convenient pocket, as if passing an unspoken threat to Fagin. Fagin, however proves himself more clever and cunning, and it becomes obvious that he is aware of this himself. .uca265a5cd3960fa3278f75f465cc8319 , .uca265a5cd3960fa3278f75f465cc8319 .postImageUrl , .uca265a5cd3960fa3278f75f465cc8319 .centered-text-area { min-height: 80px; position: relative; } .uca265a5cd3960fa3278f75f465cc8319 , .uca265a5cd3960fa3278f75f465cc8319:hover , .uca265a5cd3960fa3278f75f465cc8319:visited , .uca265a5cd3960fa3278f75f465cc8319:active { border:0!important; } .uca265a5cd3960fa3278f75f465cc8319 .clearfix:after { content: ""; display: table; clear: both; } .uca265a5cd3960fa3278f75f465cc8319 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uca265a5cd3960fa3278f75f465cc8319:active , .uca265a5cd3960fa3278f75f465cc8319:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uca265a5cd3960fa3278f75f465cc8319 .centered-text-area { width: 100%; position: relative ; } .uca265a5cd3960fa3278f75f465cc8319 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uca265a5cd3960fa3278f75f465cc8319 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uca265a5cd3960fa3278f75f465cc8319 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uca265a5cd3960fa3278f75f465cc8319:hover .ctaButton { background-color: #34495E!important; } .uca265a5cd3960fa3278f75f465cc8319 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uca265a5cd3960fa3278f75f465cc8319 .uca265a5cd3960fa3278f75f465cc8319-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uca265a5cd3960fa3278f75f465cc8319:after { content: ""; display: block; clear: both; } READ: Compare and Contrast The Characters of Romeo and JulietThis can be seen not only in the way he speaks, but also indirectly through the implications of his words, and the manipulation he is able to impose through this. An example of this can be seen where as Fagin mentions the name Nancy in exposing her betrayal, he clutches Sikes by the wrist, as if to prevent his leaving the house before he had heard enough. This is a subtle, yet astute action, assuring the reader of Fagins sly nature, opposing that of Sikes, who would generally act on impulse and not feel the need to refrain from using violence. This great contrast in characters creates a sense of tension, for both chara cters possess a certain attribute giving them a power over the other, which leaves the reader enticed to know how two potent characters will collaborate, or perhaps in the intuition that there will be conflict between the two. Later on in the chapter, at the time of Nancys murder, the scene is set at Sikes home, and when he arrives there the author sets the atmosphere in darkness as he says There was a candle burning, but the man hastily drew it from the candlestick, signifying he put it out, then later hindered Nancy to undraw the curtain, creating an assured setting of darkness. This dark atmosphere enhances the tension, for it instinctively suggests to the reader that something is about to happen, as well as adding a hostile mood to the setting. However, in this particular part of the chapter Dickens refrains from going into too much depth in his description of setting, and puts more focus onto the characters actions and dialogue. This is perhaps because rather than creating tension in the suspense of long descriptions, the author portrays it in the moment itself through the rage of Sikes, and the anxiety for Nancys fate. The scene moves quite quickly, for much of its context is dialogue, and in the strain of the atmosphere the reader automatically interprets this to be read quickly in Nancys case as a plea for her life, and in that of Sikes out of rage. Any description that has been included is depicting the actions of the characters, which the majority of the time are awkward and impulsive, again conveying how the scene is fast moving. The man struggled violently, to release his arms; but those of the girl were clasped around his, shows how both characters were in an awkward position, again portraying tension between them, which the reader is also forced to feel when visualizing the moment. The final part of the chapter is built upon impulse as Sikes eventually kills Nancy, though as Dickens says the murderer was shutting out the sight with his hand as he did so, this is immediately conveying how on a certain level he acted against his will as if he couldnt watch himself do it, yet felt the need that he had to. By writing this final part as an impulsive act by this character, Dickens is making the scene move more quickly, for the reader is in a way seeing things on Sikes terms and reading instinctively quickly. Through this, the atmosphere becomes tenser for time seems to be moving faster, and the reader feels the need to find out the outcome of the scene.

Hbr Case Introducing the New Coke free essay sample

Its main success was coming from a new marketing strategy, directing its focus on new generation consumers as well as hosting a series of commercials called â€Å"the Pepsi Challenge†, which is a taste test competition between Pepsi and Coke. The result of this test was in Pepsi’s advantage, it indicated that consumers prefer the taste of Pepsi more. This result made the Coca-cola company’ executives highly concerned and decided to revolutionize its flagship product by changing the taste of the Coke and introduced it as the â€Å"New Coke†. After the product was launched, consumers’ response was outrageous and the new product was a complete failure. Only a few months later, the company had to decide to bring its original product back, Coke classic. 2. What is Coca-Cola? In terms of Ted Levitt’s famous question, â€Å"what business is it in†? You may need to do some additional research on Levitt. Please do not write the obvious answer (e. We will write a custom essay sample on Hbr Case Introducing the New Coke or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g. beverage, soda, etc). Ans: When Ted Levitt asked the question â€Å"What business is it in†, he was challenging companies to look beyond their immediate material product or service and examine the spectrum of ways they can and should target the greater public appeal. Coca-Cola is in the beverage industry but its business is to offer a sweet, fun, memory-inspiring portable beverage that inspires nostalgia for a carefree time. Coca-Cola is a sense-memory product that relies on a perception of indulgence and comfort 3. How did Pepsi develop its brand and how was the Pepsi brand positioned in the marketplace? Was it really a threat to Coke? How should Coke have responded to Pepsi’s meaning making advances? Ans: Pepsi realize throwing itself into a war with Coke on brand recognition would likely to be a lost cause. The Coke brand has been imprinted in consumers’ mind over decades, through war, recession and many important historical events and memories. Therefore, it decided to focus on one particular consumer segment and started to build its brand in the new segmentation. By focusing on young consumers, whose mind is not yet attached to the coke brand, it positions itself as a young, lively drink, with the slogan â€Å"Pepsi Generation† implies the young, lively people, the new generation. It would be a threat to Coke, because Coke would lose its young people segment to Pepsi. However, Coke should response to its competition by reminding of how original the product is, or introducing a new product with different market segmentation strategy. 4. Hindsight is indeed 20/20, but putting this bias aside, what major factor do you think caused the failure of the New Coke launch? Please do not write the obvious answer (e. g. people did not like the new taste). Do you think it was the product, the launch process or both? If you think it was the process, then how could it have been more successful? Ans: The major factor of the failure to New Coke launch, in my opinion, was not the product itself, the new coke was suppose to be a better product with better taste. The launch process has been interrupted a little bit but it has also not the main failure. The main failure was the removing of the original product, the product that is emotionally intact with consumers’ mind. While busy with upsetting about losing the old Coke, no one would pay attention or willing to give a New Coke a try. The New Coke might have been more successful, if it was to be introduced as an addition to the product line. With a new marketing strategy.