A Campus Wide No Smoking Policy - 1066 Words

As an institution of higher learning, Drexel University is obligated to offer a quality education above all else. When an institution, such as Drexel, is confronted with a serious health epidemic, they are expected to: deal with the issues and maintain an environment for success. Drexel must implement a campus wide no-smoking policy. Those with asthma, or other respiratory issues, are being exposed to health issues that second-hand smoke can create. The odor and sight of cigarette smoke can hinder the serenity of an outdoor study area, thereby making it a distraction for those looking for a place to be productive. In an environment designed for learning, smoking can be self-destructive. Our group proposes the complete elimination of†¦show more content†¦Since 1964, the Centers for Disease Control and Prevention (CDC) estimates that over 2.5 million people have died in the United States as a direct result of second-hand smoking. (First and Second-Hand†¦) In North Caroli na, 10 state-universities surveyed students about their personal exposure to secondhand smoke. Astonishingly, 83% of students asked in the survey admitted exposure to secondhand smoke in the past 7 days. (Cairney, John) If you extrapolate this data across the entire country, it paints a startling image for the health of university students nationwide. Containing over 250 chemicals, these carcinogens are not safe for human exposure. Approximately only 50% of colleges across the country enforce a form of restricting smoking on campus. (Gross, Jessica) This leaves an equal share of colleges not restricting cigarette use. While this may be a national issue, Drexel has a responsibility to take a stand against tobacco use. At a minimum, they have the responsibility to the student body to promote a clean environment conducive to academic success. Smoking on campus is a harmful activity for the smokers and the people around them. Many smokers do not consider the dangers they are causing society when they light up their cigarettes. Clearly, smokers put themselves at risk every time they place a cigarette into their mouth, but the

Violence is the Physical Force Prohibited by Law - 799 Words

â€Å"Violence†¦the unlawful exercise of physical force† (The Concise Oxford English Dictionary). How Well Does This Statement Define Interpersonal Violence? One of the most common ways of defining violence is to only consider forms of criminal violence and to argue that violence is the use of force that has been prohibited by law (Riedel Welsh, 2002, p.3). The Oxford dictionary when taking a legal dimension, defines violence as â€Å"the unlawful exercise of physical force†. This definition suggests that violence is harm that results in physical pain. It may be criticised for not taking into account emotional and psychological pain often associated with interpersonal violence. Interpersonal violence is said to include domestic violence, family violence, intimate partner violence, sexual violence, child abuse or elder abuse. Other forms of violence which occur within schools, workplaces, neighbourhoods and other organisations can also be considered interpersonal. These forms of violence may be economic, emotional, sexual or physical. Interpersonal violence includes acts which can be considered as violent or harmful. The main purpose of this essay is to critically assess how well this statement defines interpersonal violence. The above Oxford English dictionary statement suggests that there is a strong relationship between violence and acts of physical force. The English word violence is derived from the Latin word volentia. The meaning of violence is oftenShow MoreRelatedGun Laws And Gun Control1584 Words   |  7 Pagesto keep and bear Arms, shall not be infringed.† (Rauch) This grants the citizens from America the right to own and buy firearms. Since this amendment is vague, it comes down to interpretation, and is used by people who are for guns to argue for gun laws to be more lenient. Therefore, gun control is frequently discussed and is a very controversial topic in America. Due to guns being so accessible and in the U.S, tragedies like the Columbine school shooting and the Sandy Hook Elementary schoolRead MoreHistory Of Taliban And Their War Against Women1428 Words   |  6 Pagesbullet wounds due to the intervention of a by standing crowd who rushed them to hospital. A good number of women had suffered the same casualties as a result of poor and unfair treatments against women. Initially, women enjoyed the protection of the law under President Sayid’s ruling and had increasingly afforded numerous rights before the interruption of peace by the Taliban Movement. In the early 1920s, the Afghan constitution provided gender equality, and women enjoyed all human rights includingRead MoreDomestic Violence And Violence Against Women1662 Words   |  7 Pagesdefinition of domestic violence is, â€Å"Violent confrontation between family or household members involving physical harm, sexual assault, or fear of physical harm†. Domestic violen ce takes place in many forms, including physical assault, threats, sexual abuse, intimidation, etc. Domestic violence destroys the meaning behind a home and the feeling of a safe environment. No one man, woman, or child deserves to be abused. The abuser is the one who should take responsibility of the violence occurring, not theRead MoreThe Effects Of Media Violence On Behavioral Violence916 Words   |  4 PagesEffects of Media Violence on Behavioral Violence in Young Adults in America The influence of mass media has progressively increased in American society, but can the media have effects beyond mere entertainment and impartial information? American culture has become saturated with online news reports, social media, and media entertainment. Technology has become a major factor in America’s social environment. Much of the information gained from digital sources involves or portrays violence, and many socialRead MoreBackground Checks Are The Most Effective Way Of Preventing Gun Crimes1484 Words   |  6 Pagesmost effective way of preventing gun crimes. There are multiple cases of school and community shootings and how it could be prevented if there were some sort of system to catch perpetrators. Gun violence has been an issue since the 1970s and started to peak in the 1980s and 1990s. Gun Violence is violence committed with the use of a gun and recently there has been an increase in gun crimes, but due to background checks they have decreased. A backgro und check is the process of looking up and compilingRead MoreIntimate Partner Violence1682 Words   |  7 PagesIntimate Partner Violence Intimate Partner Violence Look around. Can you spot them? She’s sitting next to you in class; she’s the lady that cashes your paycheck on Friday at the bank; she’s the nurse who gave you a tetanus shot; he’s the car salesman who sold you your car; he’s the guy your brother takes guitar lessons from; she’s the lesbian you met last week at the flower shop; he’s the gay guy who serves you pizza at the local pizzeria; maybe it’s your best friend, mother or father. UnfortunatelyRead MoreHuman Trafficking And The United States1417 Words   |  6 Pagestraffickers or their customers. Human trafficking is defined as a sex trafficking in which a commercial sex act induced by force (isolation and confinement to the brothel: transportation to multiple locations for the trafficking network and occasional physical and sexual abuse), fraud (false promises of a better life), or coercion (the practice of persuading someone to do something by using force or threats), or someone performing commercial sex under the age of 18. This is a crime that has newly risen to theRead MoreDeviant Behavior : Social, Psychological, And Philosophical Perspective1521 Words   |  7 Pagessubstantive employment. Several individuals on drugs that turn to sex work cannot afford treatment, so they satisfy the addiction instead (Hamdan 12). There is another more sinister side to why individuals turn to prostitution, and that is by means of force/coercion. Individuals may be trafficked or abducted and forced to work as prostitutes in order to stay alive, gain citizenship or even pay debts (Deshpande and Nour 2013). In the legal realm, prostitution has a long and rich history particularlyRead MoreThe Harmful Effects of Juvenile Prostitution Essay1749 Words   |  7 Pagesaccepted, but this change with the Mann act law in the 1910, which prohibited juvenile prostitution everywhere in the country. Juvenile prostitution could be define as the time in which a teenager under the age of 18 engage in sexual activities in exchange of money, property, or for mainly other reason than satisfy one emotional or sexual needs. When we think of juvenile prostitution we usually think that this grills sell their self just for pleasure or physical needs, but the true is that our teenagersRead Moredomestic violence act in Uk1627 Words   |  7 Pagesï » ¿Domestic Violence Act in UK Domestic can be defined in many ways but the simplest meaning is ‘involving the home or family’ whereas violence means an ‘act of aggression as one against a person who resist’. In addition, violence does not relate to relationship problem or issue but is social context of reflection of a man overruling woman. It happens to all walks of people in life despite of age, sex, race, assets and cartography. Notwithstanding, scoop by both male and female endure hurts during

The Evolving Finance Function Free Essays

The finance department provided a wide range of financial services to them. * The forecasting analytics department was merged with the finance department. * Recruitment in the finance department were higher than the other departments, which consisted of Mamba’s from good B- schools in USA. We will write a custom essay sample on The Evolving Finance Function or any similar topic only for you Order Now * There was no rigidity ; the finance department was constantly re-structured. Pre-conditions that enabled Mercer’s finance group to develop its capabilities: * The company was constantly rated amongst the best in the U. S. A. They had a vision to grow, which was evident from their financial figures. Exhibit 1} * To cater to the growth they formed several alliances, in the form of Joint Ventures, which led to an increase in their market capitalization. In order to maintain and increase their market capitalization in the future they felt the need to come up with a model which can help them to effectively analyses the returns on their investments in future. * They faced immense competition from the local players in generic drugs and to maintain an edge over them they came up with this model. * As they focused on Innovation, they had huge RD expenditure which kept Increasing year after year. They did not have a suitable model to classify the expenditure as capital or revenue, nor could they ascertain the profitability from a given product or venture. * Owing to the currency fluctuations and to manage their foreign exchange hedging castles, they came up with a suitable long term revenue hedging model. * They came up a long way under the effective leadership of Ms. Judy Lent, who kept taking Annihilative In carrying out various tasks outside her domain. Her Job Included 25% assignments and 75% Initiative. * Her effective decision making also played an Important role In eloping Merck develop its capabilities. Can other companies develop similar capabilities? * Merck had a highly effective but complex model and improper execution of which could lead to a total chaos. * Their strength was Research and Development, which was ten earlier AT tenet pronto TTY. I en same need not De ten case wilt toner companies. * Therefore, if Merck did, other companies too can come up with a similar model. All it needs is being systematic and have efficient leadership. However, organizations can come up with their own models capitalizing on their own strengths and catering to their own needs. How to cite The Evolving Finance Function, Papers

William Blakes The Lamb Essay Example For Students

William Blakes The Lamb Essay William Blakes, The Lamb, exalts the goodness of the creator and finds within the creator a source of kindness, humanity, and love. Blake starts off by asking who made the little lamb? He then asks who gave it life and food, and wooly bright clothing along with a soft voice. The maker of the Lamb is then questioned again. The author then tells the reader who made the little Lamb. He says that the creator has the same name, Lamb, and he is gentle and kind. He was once a little child and people are called by his name. He then blesses God for the little Lamb. We will write a custom essay on William Blakes The Lamb specifically for you for only $16.38 $13.9/page Order now The idea of a kind creator is expressed by the alliance of the creator with the gentlest creation of the lamb. There are several pairs of consecutive rhyming lines, and they each have four lines that dont totally rhyme giving an aa bb cc dd ee ff gh ii jk ll rhyme scheme. Since, most of the time punctuation of a poem will determine its pace caesuras and end-stopped are used in the lines to vary the pace of a poem and to alleviate the sing-song effect of poems that use of end-rhyme. The technique, therefore, reinforces the feeling that the poem is trying to communicate. Blakes spelling, which seems odd, traditional, or old-fashioned, also gives a childlike diction and repetition in this poem, and an almost incantatory effect if the poem is read aloud. The Lamb has two stanzas, each containing five rhymed couplets. Repetition in the first and last couplet of each stanza this helps gives the poem its song-like quality. This simple structure clues the readers that the lamb is simply a representation of a child, or the innocence of childhood; Little Lamb, who make thee? / Dost thou know who make thee? Line 9-10. The simple structure of his poem also tells the readers that Blakes target for an audience must have been the many other young children who are interested in the same subject as the child in the poem. The lamb, one of Gods creations is admired and praised. The Lamb is compared to a person and then to God himself. He is called by thy name/ For he calls himself a Lamb/He became a little child/ I a child and thou a lamb/ We are called by his name, Line13-14, 16-18. Blake uses setting and mood to support his theme in The Lamb. The Lamb lives in a perfect world with streams and meadows all about. The mood is one of happiness and the flawless world of the lamb and the mood justify the theme that the amazing beauty of the world proves that a greathearted father exists. The smooth ls and yielding vowel sounds contribute to this effect, and also suggest the bleating of a lamb or the lisping character of a childs chant. Characterization maintains the theme in Blakes, The Lamb and the speaker remains unnamed. The first stanza is rustic and descriptive, while the second focuses on theoretical spiritual matters and contains explanation and analogy. The poem begins with the question, Little Lamb, who made thee? Line 1. The speaker, a child, asks the lamb about its origins; how it came into being, how it acquired its particular manner of feeding, its clothing of wool, and its tender voice. The childs question is both naive and profound. The question who made thee? is a simple one, and yet the child is also tapping into the philosophical and timeless questions all human beings have, about their own beginning and the nature of creation. The poems apostrophic form contributes to the effect of innocence, since the situation of a child talking to an animal is a believable one, and not simply a literary device. .u44812d043622d8d10e770799fb056f6f , .u44812d043622d8d10e770799fb056f6f .postImageUrl , .u44812d043622d8d10e770799fb056f6f .centered-text-area { min-height: 80px; position: relative; } .u44812d043622d8d10e770799fb056f6f , .u44812d043622d8d10e770799fb056f6f:hover , .u44812d043622d8d10e770799fb056f6f:visited , .u44812d043622d8d10e770799fb056f6f:active { border:0!important; } .u44812d043622d8d10e770799fb056f6f .clearfix:after { content: ""; display: table; clear: both; } .u44812d043622d8d10e770799fb056f6f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44812d043622d8d10e770799fb056f6f:active , .u44812d043622d8d10e770799fb056f6f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44812d043622d8d10e770799fb056f6f .centered-text-area { width: 100%; position: relative ; } .u44812d043622d8d10e770799fb056f6f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44812d043622d8d10e770799fb056f6f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44812d043622d8d10e770799fb056f6f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44812d043622d8d10e770799fb056f6f:hover .ctaButton { background-color: #34495E!important; } .u44812d043622d8d10e770799fb056f6f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44812d043622d8d10e770799fb056f6f .u44812d043622d8d10e770799fb056f6f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44812d043622d8d10e770799fb056f6f:after { content: ""; display: block; clear: both; } READ: An Inspector Call Characters: Eric EssayIn the next stanza, the speaker attempts a riddling answer to his own question; the lamb was made by one whom, calls himself a Lamb, Line 14 one who resembles in his gentleness both the child and the lamb. Yet by answering his own question, the child converts it into a rhetorical one, thus counteracting the initial impulsive sense of the poem. The poem ends with the child bestowing a blessing on the lamb. The answer is presented as a puzzle or riddle, and even though it is an easy, one that even a child can get, this also contributes to an underlying sense of ironic knowingness or pretense in the poem. The childs answer, however, reveals his confidence in his simple and his innocent acceptance of its teachings. The lamb of course symbolizes Jesus, traditionally the image of Jesus as a lamb emphasizes the Christian values of gentleness, meekness, and peace. The image of the child is also associated with Jesus; in the Gospel, Jesus displays a special attentiveness for children, and the Bibles depiction of Jesus in his childhood shows him as guileless and vulnerable. These are also the characteristics from which the child-speaker approaches the ideas of nature and of God. When one thinks about a lamb, he or she gets an idea of a small common wooly creature that grazes on grass, vulnerable, and harmless to the world. Blake uses words portraying peace and gentleness, Gave thee clothing of delight, / Softest clothing woolly bright; Gave thee such a tender voice Line 5-7. The words delight, softest, bright, woolly, and tender give the readers a sense of calmness or a peaceful feeling. In The Lamb, there are several references to God or Jesus. For example, there is a reference to the prayer Our Father. The prayer says, Our Father who art in heaven, hallowed be thy name. The poem The Lamb says, For He calls Himself a Lamb line 14. This is a reference to the Bible, where Jesus often calls himself the Lamb of God, He is meek, and He is mild; / He became a little child, line 15-16. These lines refer to the moment in which the gentle and caring Jesus became human and was born from Mary. This poem accepts what Blake saw as the more positive aspects of conservative Christian belief. But it does not provide a completely adequate doctrine, because it fails to account for the presence of suffering and evil in the world. The Lamb offers a good instance of how Blake himself stands somewhere outside the perspectives of innocence. In his very short poem, Blake succeeds to address the secret of life, as well as to preserve the innocence and peace of mind of readers. Its obvious that only a great talent can do so much, in such a limited space. Although he uses uncomplicated words, he explicates a very complex topic and what a magnificent job he does by using just the right combination of rhyme, rhythm, and symbolism.

Multiple Heroes In The Taming Of The Shrew Essays -

Multiple Heroes In The Taming Of The Shrew Multiple Heroes in The Taming of the Shrew Throughout Shakespeare's The Taming of the Shrew, it is easy to see that a great responsibility is put on Petruchio for his efforts in having to tame the shrew, Katherine. With this responsibility also came admiration when his goal was finally achieved. Because of this admiration for taming a shrew, Petruchio is the character most looked upon as a hero in this play. However, I believe that although Petruchio can be looked upon as a hero, Katherine and Bianca also have good arguments as to how they are heroes also because of the drastic ways they changed as people. In my eyes, The Taming of the Shrew has more than one hero, in fact, there are multiple heroes. The most obvious hero in this Shakespearean play is Petruchio. Petruchio, upon setting foot in Padua, has announced that he has come Happily to wive and thrive as best I may (Dolan 63). He is looking for a wife, and feels like he has much to offer. Hortensio jokingly tells Petruchio about Katherine, the shrew, which immediately sparks Petruchio's interest in the wealthy, fiery woman. After Petruchio and Katherine's first meeting in Act II, Scene I, Petruchio says this: For I am he born to tame you, Kate, And bring you from a wild Kate to a Kate Comformable as other household Kates....I must and will have Katharine to my wife (Dolan 83). This is where the story begins. When the story comes to an end, in the last few scenes, it is obvious that Katherine has now been tamed. Petruchio has accomplished what he has set out to do by taming her the way he would tame a pet falcon. He says in Act IV, Scene 1, in reference to treating her like a falcon, This is the way to kill a wife with kindness; And thus I'll curb her mad and headstrong humor. He that knows better how to tame a shrew, Now let him speak. 'Tis charity to show (Dolan 107). By starving Katherine, not letting her sleep, and torturing her with new clothes that are not good enough for her, Petruchio has shown that he is a hero. He did the impossible when he married and tamed Katherine. Even though some people, women in particular, are likely to say that Petruchio isn't a hero because that is not a decent way to treat a human being; a person can't argue with the fact that by the end of the play, Katherine is a different person. She is no longer rude, obnoxious, or disobedient. In fact, she is a well-respected, well-mannered woman, who is capable of having a mutual, loving relationship. No one else in Katherine's life has been able to change her headstrong, shrewish, ways, but Petruchio was able to do this, making him a perfect hero for the play. On the other hand, I believe that it can be argued that Katherine was also a hero in her own way. After being treated second best her entire life, it is understandable why she acts the way she does. She wants attention for herself, especially from her father who adores her younger, more obedient sister, Bianca. Katherine has such an awful reputation that when Hortensio learns that Petruchio is interested in marrying her he tries to warn Petruchio off by saying: Her only fault, and that is faults enough, Is that she is intolerable curst And shrewd, and froward, so beyond all measure That, were my state far worser that it is, I would not wed her for a mine of gold (Dolan 65). Basically Katherine is known for being a shrew that could never be tamed, nor would anyone ever want to try. Katherine does not help herself or her reputation when Petruchio does start courting her. In their first conversation, witty, insulting, humorous dialogue flows between them freely, which shows Katherine's shrewish temperament. When Petruchio tells Katherine to come sit on him, she replies with, Asses are made to bear, and so are you (Dolan 79). Another response is, If I be waspish, best beware my sting (80). And, when Petruchio tells her that they will be married on Sunday, she responds with, I'll see thee hanged on Sunday first (84). Katherine puts on a great display of the reasons she is considered such a shrew. However, by the end of the play, Katherine is a completely changed

Ethics Term Paper Topics

Ethics Term Paper Topics The whole meaning of ethics is to understand and study the morality of every person. Ethics covers every moral principle and studies the behaviour of a person to any other person. Ethics is a gathering of rules and standards, which one must follow in order to live happily without any interpersonal or intrapersonal conflicts. The study of morality has been studied for more than 3 centuries, and still remains mysterious to most of the people. The whole problem of ethics and morality stands the whole question of the inventor of ethics and morality, which makes it incredibly difficult to study. Unlike other accurate sciences – ethics is very hard to study as it is very dynamic and changing. Despite that – every student needs to write a term paper in Ethics, and needs to do it with outstanding quality, implementing originality, creativeness, and of course, hard work. Every student is required to study the moral principles and ethics that have been developed throughout time. It may seem absolutely awkward, strange and weird for a student to express his own thoughts and trying to prove the existence of his own thinking. Basically a student needs to express his own standards on the moral life, and present his own, absolutely private and sometimes conflicting opinion on today’s life. If you are one of those students who require some assistance in writing an ethics term aper – you need to find a qualified assistant to help you with your ethics term paper. The best way to go is to turn for academic help and academic assistance to a professional writing company. In companies of this type – you will definitely find a person who will give you useful tips on writing your own ethics term paper. Below is a list of topics you can choose for your ethics term paper. Nietzsches conception of morality; individual ethics or ethics of an individual; ethical theory in Kantian perspective; business ethics, business rules, business policies based on ethics, etc. Another great topic, which is also very relevant, considering the fact that the professor has to deal wit students mostly – is academic dishonesty. This issue is raised in different institutions all over the world – so if you are sure you can input something new and fresh to this passive conversation – go ahead and try yourself out. Another obfuscation when writing a term paper on Ethics topics – is that when you write an ethics term paper – you need to express your own personal opinion, without any quotes, citation, or even plagiarism. This should be the product of your mind, the things you came up, with while thinking on the desired topic. In order to be able to write a sound term paper on ethics – be sure to follow these simple but effective tips, and you will greatly improve your paper. Try to imput something from your own life as an example. Try to be as detailed as possible, describe all the actions you have maid towards this issue, and what results have it caused. You have to fit it to the straight relationship with your topic, so make sure you write relevant things in your ethics term paper. Try to make your paper as your own as possible. When bringing up some examples – always use your own life,. Your own experience, your own ideas. This is practically your own ethics term paper, and it should be as personal as possible. When describing moral principles if the people surrounding you – you should always mention your own moral principles. The best way to do that is to compare and contrast – in this way you will be able to show your professor a little bit more of yourself, and make him understand your points of view. One of the techniques of learning is to work on your own mistakes in past. If you want to impress your professor – try analyzing your own mistakes, which you have made in the past. This way you will show him or her, that you care about yourself, you are open to new knowledge, and that you are trying to develop yourself. At the end – you have to input the conclusion part. Here you have to summarize everything you came up with in your paper, and make a very strong conclusion, for example analyzing all your actions, and how they correspond with all your thoughts Some points and tips here may seem absolutely irrelevant to your own ethics term paper – but still try to rethink them, and maybe you will be able to find a place to apply this knowledge.

Human Resource Internal Branding Project Virgin Group Essay

Human Resource Internal Branding Project Virgin Group - Essay Example By 2008, the company was evaluated to have a net worth of approximately 5 billion British Pounds (Gifford 2013). The first essence of internal branding within the company emerges from the name â€Å"Virgin†. The Company was branded the name when Richard Branson and other stakeholders invested in their first shop that focused on provision of record services (McLimore 2013). This name was created due to the fact that Richard Branson and other partners considered themselves virgins in the record shop business. That is they felt they were new to such kind of a business hence decided to use the name Virgin. In addition, the other essence of branding is associated with the Company’s Logo, â€Å"V†. Currently, the Logo used was an original sketch that was created on a napkin paper by the then famous graphic designer Key Trevor. Branson believed that the Logo V is a perfect representation and of the company and gives the company an upper hand in regard to its competitive advantage in the current competitive market environment. The Logo is also seem as a seal of approval and quality mark as well as an expressive tick. One of the problems associated with branding that may affect employees is lack of awareness of the company’s brand name or even logo (Ind 2007). The corpus of brand awareness among employees entails a scenario where employees are capable of recognizing and applying the company’s brand to market and undertake duties assigned to them by the company. Moreover, it involves a scenario where employees are able to indentify that the company’s brand is a unifying factor among themselves and that it is a symbol that indicates commonness towards achieving the same goals and objectives. Inappropriate recognition and application of the company’s brand may be the major challenge facing internal branding within employees of the Virgin Company. Inappropriate branding awareness is a challenge